09 Feb 2023 --- Nestlé Professional, Wholesome Crave and The University of Massachusetts Dining Program (UMass Dining) are launching the Purpose-Driven Plant-Based Incubator, a collaboration designed to accelerate and encourage plant-based eating via a system of menus, workshops and student engagement programs. Chef Michel Nischan of Wholesome Crave and the culinary team at the University of Massachusetts, Amherst, developed the incubator in collaboration. For 2023, more than 12 other universities have signed up to participate in the program, meaning the program could impact over 500,000 student meals a day.
