07 Apr 2020 --- Sugar reduction remains a key theme in food and beverage formulation, with global consumers increasing demand for healthier alternatives and manufacturers avoiding sugar taxes. According to Elaine Yu, President at Layn USA, as sugar reduction efforts grow, industry will continue to see a strong presence and new product launches of stevia- and monk fruit-based sweeteners. “With today’s trend and market focus on natural, plant-based, and clean label ingredients, we believe stevia and monk fruit are the most appealing sweeteners that meet these criteria,” she tells FoodIngredientsFirst.
