06 Apr 2020 --- Beverages that appeal to many of today’s consumers tick the boxes for adventure and sophistication. Adventurous consumers often seek experiences through taste, as well as those that support overall well-being. Meanwhile in beverages, botanicals and beauty categories are converging and holistic health is coming to the fore. In terms of sophistication, interest in Japanese culture has piqued, as well as citrus notes and flavor combinations. Key suppliers offer their thoughts on beverage trends to look out for in 2020 and beyond.