Natural Goes Mainstream with the Introduction of Quaker Simple Harvest

12/09/07 With natural foods becoming center stage in the world of health and wellness, Quaker is the first cereal company to take it mainstream. New all-natural Quaker Simple Harvest is an instant, multigrain hot cereal that delivers on increasing consumer desire for simple foods with ingredients you recognize. The biggest product launch in company history, it's also the first time nationwide Quaker will share its bowl with other grains! Whole-grain Quaker oats, whole-grain wheat and barley are combined with nuts and fruit for great taste, texture and aroma.

"We know consumers are looking for simplicity in the foods they eat. That's why Quaker Simple Harvest is a natural step for a company like us that is committed to providing long-term health and human sustainability," according to Dave Kimbell, marketing director for Quaker Breakfast. "We're celebrating the simple by offering a delicious and satisfying all-natural breakfast food made with only a few ingredients."

With a full serving of whole-grains (20 grams) in each 1.5 oz pouch, 4 grams of dietary fiber, 4 grams of protein, low in sodium and saturated fat, Quaker Simple Harvest makes it simple to eat well. Quaker Simple Harvest is a delicious, instant breakfast that can be made easily in the microwave or by adding boiling water.

Quaker Simple Harvest is available at grocery stores nationwide this month for a suggested retail price of $4.39 per box (eight pouches). Available in three varieties: Apples with Cinnamon, Maple Brown Sugar with Pecans and Vanilla, Almond and Honey.