National Soft Drink Association changes name to American Beverage Association

The new name to better reflect the expanded range of nonalcoholic beverages the industry produces.

15/11/2004 The National Soft Drink Association has announced it has changed its name to the American Beverage Association (ABA) to better reflect the expanded range of nonalcoholic beverages the industry produces. The 85-year-old, Washington-based association represents the broad spectrum of companies that manufacture and distribute non-alcoholic beverages, including bottled water, teas, juices, juice drinks, sports drinks, zero-calorie and mid-calorie carbonated soft drinks, regular soft drinks, and milk-based beverages.

Ball cited the increasing sales of bottled water, sports drinks, and diet soft drinks, and the introduction of thousands of new non-alcoholic beverages into the U.S. last year, as examples of how the industry continues to change and follow its consumers. Single-serve bottled water sales increased 21.5 percent and single-serve sports drinks sales increased by 17.9 percent in 2003. http://biz.yahoo.com/prnews/041111/dcth016_1.html