Multi-Flow Industries Launches Re-Fuel Energy Drink Can
This product launch represents the premier introduction of a ready-to-drink beverage from the company that helped to revolutionize energy drinks available for nightclubs and bars in a bag-in-box package.
15 Jan 2013 --- Multi-Flow Industries, a fountain-beverage manufacturer and distributor for over 75 years, recently introduced one of its best-selling brands – Re-Fuel(TM) - in a 16-ounce can. This product launch represents the premier introduction of a ready-to-drink beverage from the company that helped to revolutionize energy drinks available for nightclubs and bars in a bag-in-box package.
Acquired by CMS Private Equity in 2008, Multi-Flow has been producing Re-Fuel Energy Drink in bag-in-box (fountain-dispensed) for nearly a decade.
Mark Stephens , CEO, says that "Our Re-Fuel brand has been a value-added God-send to Nightclubs and Bars throughout the country. Our newest product launch, Re-Fuel 16 ounce cans, answers our customers' requests. This represents our first offering that is ready-to-drink. We're also anticipating many new customer opportunities in this package."
Those opportunities refer to convenience store cold vaults, club stores, and other venues that don't require a fountain-dispenser in order to serve.
Brett Rosenbloom , Director of Wholesale at Multi-Flow, said that "The pre-sales on Re-Fuel 16 ounce cans have been unbelievable. Our customers are looking for a great-tasting energy drink at an affordable cost, and that's what we're offering. It's a win-win for everyone: our customers, and their consumers."
Multi-Flow Industries, based in Huntingdon Valley, Pa., produces branded and private label concentrated Iced Teas, Juices, Carbonated Soft Drinks, Energy Drinks and Fortified Functional Water in Bag-in-the-Box packages. In addition to the recent "Excellent" rating from Silliker, Multi-Flow Industries has been an OSHA VPP Star Site since 2005. Nearly half of Multi-Flow Industries' revenue is derived from private label partnerships with convenience store chains, foodservice operators, and branded bottle and can manufacturers. The balance of Multi-Flow Industries' revenue is generated from route delivery sales out of their 12 warehouses along the East Coast. The company was established in 1937 by U.S. Navy Veteran Sam Gottlieb.
