Michelob Ultra Summer Series Delivers Unique Active Experiences to Beer Drinkers This Summer

Michelob ULTRA is living up to its "Brewed for Those Who Go the Extra Mile" tag line this summer by launching the Michelob ULTRA Summer Series, three outdoor fitness challenges with stunning backdrops and unforgettable payoffs at their finish lines.

• Michelob ULTRA Miami Paddle – Miami, June 23 (contestants: 100): Paddle board along the coast and take in views of the Miami skyline before departing on a sunset boat ride. 
• Michelob ULTRA Manhattanhenge Mile – New York City, July 12 (contestants: 200): Run through the city on the evening when the setting sun perfectly aligns with the Manhattan street grid, ending with a celebratory rooftop happy hour. 
• Michelob ULTRA California Climb – Southern California, mid-August (contestants: 100): Climb up a beach cliff and toast at the summit while enjoying a picturesque sunset.

"We know our consumer prioritizes physical fitness while still making time to enjoy a few beers with friends," said Joe Lennon, Senior Director, Michelob ULTRA. "The Michelob ULTRA Summer Series brings these two aspects of their life together through one-of-a-kind experiences with breathtaking views."