McNeil Nutritionals launch SPLENDA Brown Sugar Blend

05/04/05 McNeil Nutritionals, LLC, the maker of SPLENDA Brand retail products, has launched the all-new SPLENDA Brown Sugar Blend, claimed to mark another significant innovation in the U.S. sweetener category. SPLENDA Brown Sugar Blend, a first-of-its-kind reduced calorie brown sugar product, is a proprietary blend of brown sugar and SPLENDA Brand Sweetener, or sucralose.

Available at retail in September of this year, a serving of SPLENDA Brown Sugar Blend has half the calories, half the sugar, and half the carbohydrates of brown sugar and can be used anywhere brown sugar is used. Whether it is sprinkled atop a cup of hot cereal or used for a classic chocolate chip cookie, Americans can for the first time enjoy a lower calorie version of their favorite brown sugar recipes.

The introduction of SPLENDA Brown Sugar Blend considerably broadens the landscape of the sweetener market, as SPLENDA Brand, now offers a full spectrum of low- and no-calorie options to consumers. SPLENDA Brand products enable the home chef to set virtually no limits on what he or she can do to reduce sugar and its calories in his or her favorite dishes.

The increasing popularity of using low and no calorie sweeteners in cooking and baking, shown in part by the unprecedented success of SPLENDA Brand products, signifies a fundamental shift in the way Americans think about sweetness today. The addition of SPLENDA Brown Sugar Blend to the product line up provides another alternative to reduce sugar, calories and carbohydrates in traditional recipes.

After the successful launch of SPLENDA Sugar Blend for Baking (a proprietary blend of sugar and sucralose) presented a viable baking alternative to white sugar, the makers of SPLENDA Brand saw an opportunity to transform the category yet again. The launch of SPLENDA Brown Sugar Blend further establishes SPLENDA products as alternative sources of sweetness in America's kitchens.

SPLENDA Brown Sugar Blend is a proprietary blend of brown sugar and SPLENDA Brand Sweetener, or sucralose. The brown sugar in the product allows consumers more of the browning, rising, texture, moistness and molasses-like flavor characteristic of baked goods made with brown sugar. Consumers will only need to use one-half cup of SPLENDA Brown Sugar Blend to replace the sweetness of a full cup of brown sugar.

SPLENDA Sugar Blend for Baking contains SPLENDA Brand Sweetener (sucralose) and sugar, which gives baked goods the ability to brown, rise and spread more like baked goods made with real sugar. Consumers only need to use one-half cup of SPLENDA® Sugar Blend for Baking to achieve the sweetness of a full cup of sugar.