Mars Snackfood US Teams Up with TV Host and Lifestyle Expert, Ingrid Hoffmann

22/02/08 Mars Snackfood US announced its strategic partnership with Ingrid Hoffmann, host of the Food Network show "Simply Delicioso," to be the spokesperson and provide content for the brands' celebration solution-based Web site, BrightIdeas.com. The Latin food and entertaining expert will share her culinary talent and creative insights to provide recipes, celebration planning tips and creative ideas on BrightIdeas.com around key seasonal timeframes and holidays, such as Valentine's Day, Easter and more. Mars Snackfood's interactive Web site BrightIdeas.com provides celebration planning ideas and recipes using all the Mars Snackfood's candy brands including M&M'S, SKITTLES, DOVE, TWIX, SNICKERS, STARBURST, MILKY WAY and THREE MUSKETEERS.

"Ingrid Hoffmann brings years of entertaining experience and a multicultural perspective to the portfolio of Mars Snackfood brands," said Carole Walker, director, Integrated Marketing Communications Group, Mars North America. "Her engaging energy and casual entertainment expertise will add a unique, creative flair to the Bright Ideas recipes, activities and decorating tips."

"To me, entertaining is about creating an experience -- from the menu to the decor. Incorporating Mars Snackfood candies into both elements adds a distinctive touch," said Ingrid Hoffmann. "From using M&M'S Candies to add color to any party to creating a delicious Chocolate Mousse out of Dove chocolate, the possibilities are endless."

In addition to providing fun, entertaining ideas on the Web site, Hoffmann will contribute to the BrightIdeas e-newsletter and engage in online chats, keeping in the line with the principals of BrightIdeas -- simple, easy and above all, FUN!