Draught Guinness from a Can Available in Poland
The debut of canned Guinness Draught on the market is planned for March 2008, just before Saint Patrick’s Day. Special widget technology patented by Guinness causes the beverage to foam when the can is opened and produces a thick and creamy head, typical of draught beer.
22/02/08 In March 2008 Guinness Draught in cans with an integral foam-generating widget will appear on the Polish market. It is the first time when Polish consumers will have the opportunity to try a draught beer from a can.
The debut of canned Guinness Draught on the market is planned for March 2008, just before Saint Patrick’s Day. Special widget technology patented by Guinness causes the beverage to foam when the can is opened and produces a thick and creamy head, typical of draught beer.
Unlike other beer, canned Guinness Draught is not only carbonated, some liquid nitrogen is also added before the can is sealed. This liquid nitrogen evaporates during the rest of the canning process and pressurizes the can. The widget is a plastic, sphere with a tiny hole in it, floating in the beer. As the pressure increases in the can, beer is slowly forced into the sphere through the hole, compressing the nitrogen inside the sphere. When you open the can, the pressure inside immediately drops, the compressed gas inside the sphere quickly forces the beer out through the tiny hole into the can. As the beer rushes through the tiny hole, this agitation causes the CO2 that is dissolved in the beer to form tiny bubbles that rise to the surface of the beer. These bubbles help form the head.
The sole distributor of Guinness Draught in cans is Guinness CEDC Group, a leader on the Polish market of alcoholic beverages.
