MaggieMoo's Launches New Line of Fruit Smoothies for the Health-Conscious Consumer

18/05/07 As the temperature rises this summer, so does demand for cool treats. MaggieMoo's International, a super-premium ice cream brand known for introducing innovative frozen treats, announced the launch of its new line of low-fat, lactose free, fresh ice cream and fruit smoothies - "Zoomers". Made with fresh fruit and available in six flavors, Zoomers are loaded with vitamins, antioxidants and fiber - offering a healthy option for people on the go. MaggieMoo's conducted blind taste tests with consumers and found that 67 percent preferred a tasty, low-fat smoothie to a non-fat smoothie. "Consumers are demanding a great tasting low-fat option. We created our first low-fat offering with the new line of Zoomers Fresh Smoothies to meet these needs and to provide the perfect centerpiece of a wholesome lunch or mid-day snack," said Debbie Benedek, Senior Vice President of Brand Marketing for MaggieMoo's International. "Zoomers provide a healthy and refreshing mid-day energy boost with the taste consumers crave in a frozen treat."

Available at Treateries nationwide beginning May 23, 2007, the new Zoomers line-up is offered in four flavors: strawberry banana, creamy mango, mocha coffee and caramel coffee. It also includes two Super Zoomers flavors: raspberry pomegranate and triple berry pomegranate. Each flavor is available in three sizes - small, regular and large.

Made with fresh berries and pomegranate juice, Super Zoomers help consumers get their fill of healthy antioxidants, nutrients and enzymes believed to reduce the risk of cancer, heart disease and stroke. Additionally, in the large size, Super Zoomers have at least the 1 1/2 to 2 cups of the USDA Recommended Daily Allowance (RDA) of fruit servings per day.

Four Zoomers flavors contain natural fruits high in vitamin C such as strawberries and orange juice. Vitamin C offers numerous health benefits from strengthening the immune system to reducing the risk of certain cancers.

Zoomers are a great source of fiber, which plays an important role in maintaining a healthy weight and supporting a healthy digestive system. One small Triple Berry Pomegranate Super Zoomer has thirteen grams of fiber, 140 percent of the RDA of vitamin C, and only one gram of fat.

In celebration of the launch of Zoomers Fresh Smoothies, MaggieMoo's is hosting a nationwide Vespa Scooter sweepstakes to underscore the portability, convenience and health benefits of the new product line for people on the go. One lucky winner will drive away with a brand new LX50 model Vespa, with a retail value of approximately $3,500.