LIV Natural Introduces New Orange Flavor, New 12 oz. Size

10/04/07 LIV Natural, the innovative all-natural sports drink designed for athletes and active adults and kids, announced its third flavor, orange, is now available, joining berry and lemon on retailers' shelves. In addition, all three LIV Natural flavors will now be offered in a 12 oz. bottle.

Ritorna Natural, Inc., the makers of LIV Natural, believes that a sports drink does not have to sacrifice taste to be healthy and effective. All sports drinks contain some sugar to improve taste and assist athletes in recuperating from intense exertion. Unlike most electrolyte replacement beverages that use unnatural and unhealthy high-fructose corn syrup as a sweetener, LIV Natural is made with agave nectar, a natural, unprocessed source of sugar. LIV Natural contains only all natural ingredients, meaning there are no artificial colors, flavors or preservatives. The use of rice syrup provides a healthy source of carbohydrates. As a result of LIV Natural's unique balance of beneficial sugars, carbohydrates and minerals, it promotes physical recovery both during and after exercise.

Nancy Dince, COO of Ritorna Natural, commented, "The orange flavor is a great addition to our line of beverages. LIV Natural was introduced to the market less than one year ago and has already created quite an impact with consumers and retailers alike, especially in New York City and with our third flavor we now have more to offer to LIV Natural consumers."