Kraft Foods to launch Tassimo Hot Beverage System in the U.S.

18/03/05 Kraft Foods Inc. has announced plans to launch its proprietary Tassimo Hot Beverage System this fall, in the United States.

The new brewing system, which will make its U.S. debut at the International Home and Housewares Show in Chicago this weekend, redefines the “on-demand” coffee category by providing a menu of delicious, coffeehouse quality beverages that can be made at home in less than one minute. Kraft has already successfully launched the new brand in France, followed by more recent introductions in the United Kingdom and Switzerland, making this an innovative growth opportunity with great global potential.

Much more than a coffeemaker, the Tassimo brewing system uses “smart” technology to enable consumers to make a wide variety of authentic, superior-tasting coffeehouse beverages – from coffee, tea and hot chocolate to cappuccino, espresso and latte – one cup at a time, at the touch of a button. In addition, Tassimo is the only “on-demand” beverage system that uses real liquid milk in drinks such as cappuccino and latte without the use of a complicated steam wand. The system, which is protected by more than 20 filed patent applications, requires little clean up and, with its one-cup preparation, there’s no need to waste coffee left over in the pot.

Kraft Foods markets many of the world’s leading food brands, including Kraft cheese, Maxwell House and Jacobs coffees, Nabisco cookies and crackers, Philadelphia cream cheese, Oscar Mayer meats, Post cereals and Milka chocolates, in more than 150 countries.

http://www.kraft.com/newsroom/03162005.html