Kit Kat sales rise in Japan
The name of the chocolate bar resembles a Japanese expression - "kitto katsu" - used by students to wish each other luck before exams.
03/02/05 Students in Japan have reportedly caused sales of Kit Kat bars to soar, by adopting them as lucky charms.
The name of the chocolate bar resembles a Japanese expression - "kitto katsu" - used by students to wish each other luck before exams.
The phrase has been translated roughly as: "I hope you will win."
Kit Kat has introduced a range of flavours designed for the famously sweet-toothed Japanese market, including green tea flavour.
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