28 Apr 2015 --- Use of innovative multi-media communication techniques on a business-to-business model is what has set Faravelli Group apart and led to it being shortlisted to the finals of the European Business Awards this May. Faravelli, which trades in and distributes food ingredients as well as supplying the pharmaceutical, cosmetic and biochemical industries with ingredients, uses a variety of media like Twitter, LinkedIn and Facebook to stay in touch with its customers. Dr Guido Rovati, Sales & Marketing Director of Faravelli Group spoke to FoodIngredientsFirst about how Faravelli has kept up with the times since its inception in 1926, including the opening of a new office in the US last year, and the launch of Faravelli Trading.