Kerry bolsters distribution in Europe through Azelis, Caldic partnership
22 Feb 2023 --- Kerry has appointed Azelis and Caldic to streamline its distribution network across Europe. The partnership will extend the reach of Kerry’s portfolio, grow the customer base and deliver core technologies across the region.
“We selected these partners due to their extensive experience and we anticipate this partnership will provide increased access and additional choice to a larger number of customers,” says Thomas Hahlin Ahlinder, CEO of Kerry Europe.
From North to South
Caldic will operate in South Europe, the UK, Ireland, Scandinavia and Benelux, while Azelis will oversee Germany, Austria, Switzerland and Eastern Europe. Kerry will continue to operate direct sales across the region to its established customers.
Operations will take place in the food, beverage and meat sectors. Kerry’s product range complements Caldic’s food solutions portfolio for the Western European market. At the same time, the growth in interest for plant-based and “better-for-you” offerings drives innovation in functional solutions for taste, texture and nutrition.
“The partnership with Kerry provides an array of ingredients that enable us to formulate solutions to these functional challenges while leveraging our capabilities, thereby supporting our customers in their growth ambitions,” explains Laurent Pasqualini, CEO at Caldic Europe.
In related industry news, Azelis extended its distribution agreement with KMC, a potato-based ingredients provider. With the addition of KMC’s portfolio of potato starches and proteins, Azelis broadens its food and nutrition offering and builds on an existing partnership in India.
Additionally, both Kerry and Caldic have recently increased their presence in the upcycled food market space.
Earlier this year, Kerry revealed that The Kerry Upcycled Food Foundation Fellowship would partner with the Upcycled Food Foundation – a non-profit subsidiary of the Upcycled Food Association – for a research fellowship aimed at advancing the understanding of the market, consumer perception and technical opportunities of upcycled food.
At the same time, Caldic and Denmark-based Reduced joined forces to develop food waste-reducing ingredients and further advance processing technologies and innovations in upcycling streams for the food industry.
Edited by Inga de Jong
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