Kerry acquires Spanish company Hasenosa, expands in coatings and seasonings

This acquisition reaffirms Kerry Taste & Nutrition’s commitment to the European market and its customers. Kerry Taste & Nutrition is a global leader and currently has sales in 140 countries worldwide. According to a statement from Kerry, the longevity and foothold that Hasenosa has in the Spanish market, coupled with the breadth and scale of Kerry’s technologies, will see both companies working seamlessly together to anticipate market opportunities to drive growth for customers across the continent.

Created in 1978, Hasenosa currently has 60 employees and two manufacturing sites in Galicia & Castilla y Leon, delivering sales in across more than 20 countries.

In addition to their coatings offerings, Hasenosa also produces glazes, marinades, sauces and fish mixes catering to a variety of different retail and foodservice customer needs. The company also produces specialty flours, batters and tempuras, conventional and Japanese breadcrumbs, texturized vegetable proteins, as well as other products for the precooked, frozen and chilled food industry.

According to Hasenosa, the company is on a mission is to develop the full range of products for their customers and constantly adapt to their technical and commercial needs.

Speaking to FoodIngredientsFirst, Philip O’ Connor, Business President for Meat Kerry, Taste & Nutrition Europe said: “Consumers are constantly seeking new and exciting flavors and tastes which requires Kerry Taste & Nutrition to ensure we are at the cutting edge of innovation to help customers meet this demand. Hasenosa’s current offering of coatings and coatings systems will help us expand our currently robust offering in coatings and seasonings and ensure our customers have the most advanced, innovative and diverse offering in the ever-changing European market. This acquisition also increases Kerry Taste & Nutrition’s Spanish footprint.”

He notes that a trend that we have seen in recent years and which Kerry expects to grow further this year is spicy and ethnic flavors, as consumers continue to expect global cuisines and flavors at home. “As consumers become more familiar with these flavors this paves the way for more exotic and spicy flavors such as Salsa Verde and wasabi. Kerry Taste & Nutrition has also identified a growth in flavors with a healthy halo, such as fennel and turmeric, resulting from the ever-increasing consumer demand for products with a health and wellness element,” O’ Connor explains.

 

Juan Soto, General Manager for Spain, Hasenosa, comments: “Kerry already markets and distributes a comprehensive range of taste and nutrition solutions to the food and beverage markets across Spain. This acquisition, combined with our beverage manufacturing business, Vendin which is located in Pinto, increases our Spanish footprint while also supporting our customers across the whole of Europe and beyond.”

Financial details of the deal have not been disclosed. FoodIngredientsFirst has also reached out to Hasenosa for further details.