Kellogg’s Smart Start Healthy Heart Brand launches 2006 heart health initiative

03/02/06 To demonstrate its commitment and help call attention to this critical health issue, Smart Start Healthy Heart brand is launching a major heart health initiative in 2006, which includes providing national support for the American Heart Association's Go Red For Women movement. This initiative includes the launch of Smart Start Healthy Heart Maple Brown Sugar, free health screenings and community events, and retail promotions.

Most people who suffer from heart disease are affected by its two leading risk factors: high blood pressure and high cholesterol. New Smart Start Healthy Heart Maple Brown Sugar is the latest addition to the Smart Start Healthy Heart line, designed to help Americans who are actively seeking ways to improve their health. Featuring oat bran, potassium and low sodium, Smart Start Healthy Heart is the only national cold cereal with ingredients that may help lower both blood pressure and cholesterol. The cereal has been certified by the American Heart Association's Food Certification program.

Kellogg Company's 100-year heritage is based on the philosophy that people can improve their health through a healthy diet and regular exercise. Medical experts agree that there are simple steps that people can take to reduce their risks of heart disease, including making changes to their diets.

Smart Start Healthy Heart Maple Brown Sugar is now available nationwide just in time for February, American Heart Month, when the nation is most focused on ways to improve heart health.

With 2005 sales in excess of $10 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, frozen waffles, meat alternatives, piecrusts, and ice cream cones. The company's brands include Kellogg's, Keebler, Pop-Tarts, Eggo, Cheez-It, Nutri-Grain, Rice Krispies, Murray, Austin, Morningstar Farms, Famous Amos, Carr's, Plantation, Ready Crust, and Kashi. Kellogg products are manufactured in 17 countries and marketed in more than 180 countries around the world.

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