Kelatron Unveils Micro and Macro Nutrient Range for Europe at Vitafoods

Combining Kelatron’s expertise in high quality mineral chelates and Innophos’s capabilities in phosphate fortification, manufacturers of supplements, sports nutrition, and functional food and drink products can now access an industry-leading selection of premium ingredients.

19 March 2012 --- Vitafoods 2012 sees the European launch of a unique range of micro and macro nutrients by Kelatron, a market leader in bioactive minerals, and its parent company, Innophos.

Combining Kelatron’s expertise in high quality mineral chelates and Innophos’s capabilities in phosphate fortification, manufacturers of supplements, sports nutrition, and functional food and drink products can now access an industry-leading selection of premium ingredients.

Highlights at the show include Kelatron’s prestigious K-Pure portfolio and Innophos’s award-winning Versa-Cal Clear and TCP-DC, a new tricalcium phosphate for compressed and chewable tablets.

Exhibiting for the first time at Vitafoods, Kelatron will present a wide range of fully reacted, highly stable and bioavailable chelates. One of its highlights will be K-Pure calcium bis-glycinate. Calcium is valuable in muscle function, nerve transmission, connective tissue maintenance, weight management and the regulation of blood pressure as well as bone and tooth health. Manufacturers can combine K-Pure calcium bis-glycinate with other chelated minerals to develop supplements for specific health conditions or life stages, such as heart health or pregnancy.

K-Pure chromium picolinate, is a bioavailable source of chromium. Chromium is critical to optimising insulin levels, and its combination with picolinic acid, the human body’s natural chelator, maximises the bioavailability not only of the chromium, but also of other vital trace elements such as zinc, manganese, copper, iron, and molybdenum, according to early research. Suitable applications include sports nutrition and weight management products, according to Kelatron.

Visitors interested in antioxidants will be able to learn more about Kelatron’s Bio Sel-5000. This l-selenomethionine is a highly bioavailable and readily utilized source of selenium, which has been shown, in various independent studies over the past 15 years, to have a valuable role in the prevention of cancer. Latest statistics show nearly 13 million new cases of cancer were diagnosed in 2008 , so there is considerable consumer, political and medical interest in finding new and better ways to prevent it.

Also featured at stand 2290 will be Versa-Cal Clear, the acclaimed calcium phosphate for clear beverages. Highly soluble, transparent and specifically formulated for this growing market, Versa-Cal Clear is an excellent source of both calcium and phosphorous, nutrients essential to bone and dental health. It has no effect on the colour, taste or mouthfeel of the finished product.

Innophos’s TCP-DC makes its European début at Vitafoods 2012. A granulated tricalcium phosphate, TCP-DC is white, odourless and tasteless, and so suitable for a broad range of nutritional supplement applications. As well as providing essential calcium and phosphorous, TCP-DC works in synergy with probiotic bacteria in the gut and so could support colon health.

Technical and applications experts will be available throughout the exhibition to consult visitors on suitable ingredients for their required product profile or to discuss new projects.