Kashi Company Launches GOLEAN Crunch! Honey Almond Flax Cereal to Further Promote Healthy Weight Management

12/07/06 Kashi Company, the premier natural food products company, today announced the addition of GOLEAN Crunch! Honey Almond Flax cereal to its successful GOLEAN product line. In keeping with the Kashi food philosophy, the new GOLEAN Crunch! Honey Almond Flax cereal combines natural ingredients, true sustenance and great taste, providing consumers with a food choice they can feel great about. Like the rest of the GOLEAN line, the new cereal contains generous servings of protein, fiber and whole grains to provide a lasting feeling of satisfaction.

"GOLEAN products are our most popular offering," says Jeff Johnson, nutritionist and brand manager for Kashi. "It was only natural for us to expand the line and give consumers more healthy and delicious GOLEAN options. The honey-sweetened taste, sliced almonds and hearty whole grain texture provide delicious flavor and nutrient-packed ingredients in every serving."

Kashi's GOLEAN products, which include hot and cold cereals, nutrition bars, waffles and shakes, are designed for healthy weight management and have been created to help consumers stay satisfied, energized and committed to eating right.

The new GOLEAN cereal is made with flax seeds, one of the few plant-based sources of Omega-3 fatty acids, which have been shown to lower blood pressure, triglycerides and total cholesterol levels. In addition, GOLEAN Crunch! Honey Almond Flax contains generous portions of sliced almonds which, in combination with the flax, increase the amount of healthy fat per serving. "People are becoming more aware of the importance of healthy fat like Omega-3s and the benefits of incorporating them into everyday eating," says Johnson.

Kashi is taking its line of GOLEAN products on the road as part of its Day of Change tour, a seven month, cross-country campaign designed to help inspire people to make healthy changes in their lives. The Day of Change, which began in San Diego on April 23, is visiting 14 cities to educate individuals about the benefits of incorporating whole grains into their everyday diet and how to select great tasting foods that provide optimal nutritional benefits.

GOLEAN Crunch! Honey Almond Flax will be available in grocers' cereal aisles nationwide in mid-July.