Johnnie Walker Blue Label Offers Complimentary Bottle Engraving for the Holidays

Created from the most unique and premium whiskies in the world, each bottle of Blue Label is individually numbered.

12/12/07 Personal sentiments speak volumes during the holidays, so the makers of Johnnie Walker are offering consumers of legal drinking age complimentary custom engraving of (unopened) bottles of Johnnie Walker Blue Label (750 ml or 1.75L) during the holidays, creating a one-of-a-kind gift option for whisky lovers.

Johnnie Walker Blue Label is the ultimate luxury gift and is the rarest and most exclusive blend from the House of Walker. Created from the most unique and premium whiskies in the world, each bottle of Blue Label is individually numbered.

"The engraving program allows consumers to customize bottles of this rare whisky to create a special gift or collectible item for friends and family," said Bill Topf, Johnnie Walker Marketing Vice President, Diageo, North America. "Engraving adds an elegant personal touch to a bottle of Blue Label and we are pleased to make this successful service available coast-to-coast through the holiday season."

Engraving is available in over 20 states across the country. Consumers can find information on participating retailers by visiting http://www.johnniewalker.com/engraving or by calling (877) 272-4009.

Bottles may be engraved in several languages including English, Spanish, Chinese and Korean. The perfect holiday gift -- for family, friends or business associates, bottles of Johnnie Walker Blue Label can be purchased at retail outlets nationwide. Standard (gold) engraving allows about 45 characters per bottle.