Native Fruits Expand WILD’s Refresher Concept 

12/12/07 WILD offers an alternative to the classic spritzer through its innovative Refresher beverage concept: the new generation of clear fruit-juice drinks with 12 to 50 percent juice use interesting flavors for a unique taste experience.

In the European beverage market, the clear categories such as near water, spritzers, and water plus are on the rise. Consumers' desire for light products continues to be a very strong trend. WILD is combining these successful ideas into the Refresher beverage concept. These clear fruit-juice drinks are a pleasantly refreshing alternative to the classic spritzer.

Exciting flavors awake the senses
The interesting flavors and unique blends are attention-getting. Traditional native fruits as well as combinations of native and exotic fruits are enjoying great popularity. WILD offers combinations such as apple-elderberry-lemonbalm or gooseberry-apricot-yellow plum. The Sports Refresher – in flavors like lemon or fruits of the forest – is ideal for active consumers. Furthermore, Refresher beverages can be enriched with functional ingredients.

Concept variations for optimal positioning
WILD offers the clear fruit-juice beverage concept in a variety of forms. The premium variety and classic spritzer alternative Refresher beverages contain 50 percent juice. Natural flavors are the key ingredient. The natural sweetener from WILD, Fruit Up, also lends a pleasant sweetness to the premium drink. Fruit Up is a mixture of clear fruit juice concentrates. The natural sweetener has the same intensity as sugar crystals. Products sweetened exclusively with Fruit Up can be advertised as "sweetened with fruit".

For the calorie-conscious, flavored Refresher beverages with 12 to 30 percent juice are an option. The Sweet Up sweetening system from WILD is ideal for low-calorie beverages. A calorie content as low as 20 kcal per 100 ml can be achieved – with great taste.

In addition to the above product possibilities, the refresher concept offers other options for varying the juice content and the sweetening components. WILD supports customers from the beverage industry in transforming their ideas into products and developing marketable and successful concepts.