Jkr Designs New Bacardi Originals

Designed to appeal to the growing cocktail culture in the UK, the new ready to drink cocktails come in two flavours, Mojito and Cuba Libre and deliver a credible alternative to beer and wine.

2/17/2011 --- Bacardi Rum has a rich history in creating some of the world’s greatest cocktails. This legacy is honoured with the launch of Bacardi Originals.

Designed to appeal to the growing cocktail culture in the UK, the new ready to drink cocktails come in two flavours, Mojito and Cuba Libre and deliver a credible alternative to beer and wine. In order to deliver a more authentic taste, Mojito is created using Bacardi Superior Rum, Cuba Libre with Bacardi Gold Rum.

The designs aim to evoke Bacardi’s fantastic heritage, as well as the vibrancy of the cocktail experience.

“We wanted to imbue each bottle with individuality, while still ensuring they felt part of the Originals range. To this end, Mojito uses signature colours from Bacardi Superior while Cubre Libre plays to Bacardi Gold. Authenticity & recognition is delivered through the bat, while the back label was free to bring the cocktail’s individual stories to life”. Martin Francis, Design Director, jkr.

“From a structural perspective, the brief was to create a bottle with real stature; something which would stand proud and deliver impact in a bar. The side details were designed to add tactility while the embossing aims to enhance premium cues.” Leon de Ste Croix, Head of Structure & 3D, jkr.