Jack Daniel’s Introduces Whiskey-Based Ready-to-Drink Beverages in Aluminum Bottle
The Jack Daniel’s offerings will be the first ready-to-drink beverages in an aluminum bottle. The single-serving packaging features the iconic Jack Daniel’s Tennessee Whiskey label at the center of a sleek, black aluminum bottle, perfect for keeping the smooth whiskey pairings chilled.
2/17/2011 --- Jack Daniel’s Tennessee Whiskey announces the release of its new Tennessee Whiskey-based ready-to-drink beverages in the United States. Scheduled to hit shelves in March in most U.S. markets, the perfectly mixed beverages offer consumers a convenient way to enjoy the legendary Jack Daniel’s Old No. 7 with some of America’s favorite mixers.
The Tennessee Whiskey-based beverages will contain 5% abv and be available in both Jack & Cola and Jack & Ginger flavors in early March, with Jack & Diet Cola arriving in late March. All varieties are available in four-packs of 12-ounce recyclable aluminum bottles with four-packs of 12-ounce recyclable cans available in select states. The suggested retail price for the four-pack is $9.99.
The Jack Daniel’s offerings will be the first ready-to-drink beverages in an aluminum bottle. The single-serving packaging features the iconic Jack Daniel’s Tennessee Whiskey label at the center of a sleek, black aluminum bottle, perfect for keeping the smooth whiskey pairings chilled.
“With the launch of Tennessee Whiskey-based ready-to-drink beverages in the United States, we look forward to providing our customers with a refreshing, convenient way to enjoy their favorite Jack Daniel’s mixed drinks on more occasions,” said Joseph Carvajal, U.S. Marketing Manager for Jack Daniel’s Family of Brands.
The distinct, flavorful taste of Jack Daniel’s Tennessee Whiskey is crafted using a unique charcoal mellowing process during which whiskey slowly passes, drop by drop, through hard maple charcoal and matured in new handcrafted, white oak barrels. The whiskey is then added to popular mixers for a convenient way to enjoy some of America’s favorite Jack Daniel’s drinks.
