07 Apr 2020 --- The modern consumer is faced with the balancing act of juggling family, career and social responsibilities, while striving to maintain physical and mental wellbeing. Recent analysis by Innova Market Insights emphasizes that food and diet plays an essential role in this endeavor, inspiring product developers to take a closer look at which food qualities can be leveraged to align a brand with consumer lifestyle patterns. In turn, this raises the demand for nutritious foods that are easy to prepare, convenient and portable, while indulgent treats also play a role in relaxation and enjoyment.
