23 Mar 2021 --- As the plant-based space continues to evolve and branch out, Innova Market Insights details how global markets are also continuing to open up for hybrid formulas made with both animal-based and alternative proteins, driven by expanding consumer preferences for an “extra level of sophistication.” An Innova Consumer Survey indicates that 36 percent of global consumers would prefer a mix of plant and animal products, while 25 percent would prefer 100 percent plant-based options.“It has been suggested that there are opportunities for plant and animal protein blends, such as mixing whey and vegetable protein in sports nutrition products; dairy and plant milks for beverages; or meat and vegetable components for burgers, for example,” notes the global market researcher.
