04 May 2021 --- Upcycled Food Association (UFA) is rolling out the “world’s first mark certifying upcycled food,” advertised as a crucial tool to address urgent climate and environmental crises through purchasing power. The new label will be featured on upcycled products across the US in August, with over 255 products and ingredients targeted for certification. Speaking to FoodIngredientsFirst ahead of the official rollout, UFA’s marketing director Leah Graham details the commercial potential of the new labeling scheme.Among successful upcycled product launches, Graham highlights examples of used grain being transformed into snack bars, coffee cherries turned into flour for cookies and surplus bread brewed into beer.During this era of pivotal climate consciousness, the label’s founders aim to help consumers identify which products have been made with transformative ingredients sourced from waste side streams to maximize the full potential of food-grade raw material.
