25 Jul 2024 --- Givaudan Sense Colour unveiled its Amaize orange-red at IFT First 2024 in Chicago, US. The launch expands the food colors provider’s current Amaize line of corn-based anthocyanin colors and offers a close match to Red 40 in acidic applications. According to Givaudan, the orange-red has “excellent” stability to heat and light and is available in powder and liquid forms. The color suits low-pH applications such as beverages, confections, fruit preps, ice lollies, sorbets and snack seasonings.