HORN Debuts Puredia’s Tibetan Ingredients in North America

15 Nov 2013 --- HORN, one of North America’s premier distributors of specialty ingredients, announced that for the first time in the U.S. and Canada, natural ingredients from the Tibetan Plateau are now available to the nutraceuticals industry, through an exclusive partnership with Puredia and HORN Nutraceuticals.

“Since Puredia ingredients come from the purest source in the world, HORN is representing a company that’s in a class all by itself,” said Steve Lester, vice president of Standard Ingredients, HORN Nutraceuticals. “We see the industry continually trending towards organic products and we believe Puredia is entering the market with a new dimension of clean, pure ingredients of the highest quality.”

Puredia ingredients are derived from plants grown in well-preserved ecosystems, including Puredia’s wholly-owned 10,000-acre certified organic farm in the Tibetan Plateau. This region is free from man-made pollution and is considered to be the “third pole” of the world by United Nations Educational, Scientific and Cultural Organization (UNESCO). Since the ingredients are grown in high altitudes, extreme temperatures, and intense sunlight, they lock in their nutrients to survive, developing a natural resiliency and higher potency.

Full-Line of High-Quality, Potent Ingredients

Studies have shown that natural ingredients found in Tibetan plants are more potent than those from other regions due to its high adaptability with the environment. Furthermore, Puredia maintains the purity of its ingredients by using advanced technology, such as the supercritical CO2 extraction process, which captures the full essence of the plants without using damaging heat and chemicals.

HORN Nutraceuticals brings to the market Puredia’s best-in-class ingredients such as Cistanche Pure™ (Cistanche tubulosa), featuring a species with a richer variety of bioactive components and demonstrated brain health benefits in clinical studies.1,2 Other top-quality herbal extracts are also available including Goji Pure™, Sea Berry Pure™, Nitraria Pure, Echinacea Pure™ and quercetin.

“Puredia is dedicated to delivering the purest, most innovative natural ingredients to the nutraceuticals and food markets, and there is no better source for these ingredients than from the vast, undisturbed and undiscovered lands of Tibet,” said Tuan Pham, director, Puredia USA. “Consumers understand the value of natural products, and are increasingly choosing organic over nonorganic. But now, through our partnership with HORN, we are helping to educate them on the additional significance of source as a point of difference. Products from the cleanest sources yield the richest nutrients.”

Puredia ingredients are free from genetically modified organisms (GMO-free) and its crops are certified organic by the National Organic Program of the United States Department of Agriculture (USDA), European Union regulation on organic agriculture and Japanese Agricultural Standard of Organic Products (JAS).

Learn more about Puredia by visiting HORN Nutraceuticals and Puredia at SupplySide West, November 14-16 at The Venetian & Sands Expo in Las Vegas, booths No. 25011 and 26005, respectively. Please contact 714-523-8050, ext. 678 to request an interview.