Heinz Partners with USDAs MyPyramid to Promote Health & Wellness
Our partnership with the USDA will supplement the many health and wellness initiatives underway at Heinz and promote MyPyramid consumer resources, said Heinz Chairman, President and CEO William R. Johnson.
17/12/08 H. J. Heinz Company announced that it has strengthened its commitment to consumer Health & Wellness by partnering with the United States Department of Agriculture’s MyPyramid: Corporate Challenge.
“As a trusted leader in nutrition and wellness, Heinz is dedicated to the sustainable health of people, the planet and our Company. Our partnership with the USDA will supplement the many health and wellness initiatives underway at Heinz and promote MyPyramid consumer resources,” said Heinz Chairman, President and CEO William R. Johnson.
"The purpose of the 'Partnering with MyPyramid: Corporate Challenge' is to equip consumers with the information that they need to make smart decisions about eating more healthfully and being more physically active, so Heinz plays an important part in bringing that vision to reality," said Dr. Brian Wansink, Executive Director for USDA's Center for Nutrition Policy and Promotion.
Producing consumer foods that promote Health & Wellness is a top priority at Heinz.
The original Pure Food Company and purveyor of the famous 57 Varieties, Heinz has leading positions in tomato-based foods, beans, soups, and other inherently good-for-you products around the world. A global Heinz Health & Wellness Task Force is driving nutritional development in the global product portfolio, prioritizing the Company’s initiatives into four areas: lifestyle, which centers on making products incrementally healthier; children's nutrition, including products focused on healthy baby and child development; weight management, with a growing portfolio of calorie-controlled products under the Weight Watchers Smart Ones and Weight Watchers from Heinz brands; and health management, or science influenced food and beverages, such as the Bi-Aglut line of gluten-free products and Aproten protein-free products.
