Heinz New Reduced Sugar & Salt Baked Beans Snack Pots

In addition to the new Heinz Reduced Sugar & Salt Beanz Snap Pots, Heinz is also introducing an improved recipe across its whole Reduced Sugar & Salt Beanz range, be it cans or the new Snap Pots format.

03/07/09 Market leader Heinz announced that it is adding a third addition to its ground-breaking Snap Pots range. Heinz Reduced Sugar & Salt Beanz Snap Pots will appear on shelves this month.

Following the success of the original Beanz Snap Pots, Heinz is introducing Reduced Sugar & Salt Beanz Snap Pots as part of its commitment to driving value in the beans category, while responding to consumer demand for lower sugar and salt choices.

The product will follow the great taste of Heinz Beanz but with 30 per cent less sugar and 25 per cent less salt than the standard recipe.

Heinz Reduced Sugar and Salt Beanz Snap Pots packaging has been developed to ensure it has great stand out on shelf, with front of pack flashes highlighting the fact it contains no artificial sweeteners, is low in sugar, low in fat and high in fibre.

The pack also demonstrates to health conscious consumers how it does not contain any artificial colours, flavours or preservatives.

Heinz Reduced Sugar & Salt Beanz Snap Pots provide a portion for one in a quick, easy and convenient to open and heat format. Similar to multipacks in other categories, Heinz Snap Pots can be snapped into single 200g portions and heated in the microwave for one minute before being served.

In addition to the new Heinz Reduced Sugar & Salt Beanz Snap Pots, Heinz is also introducing an improved recipe across its whole Reduced Sugar & Salt Beanz range, be it cans or the new Snap Pots format.

The new recipe contains more tomatoes to improve the consumer enjoyment of the range.