07 Jan 2020 --- IBM and Farmer Connect have harnessed the power of blockchain in the partnership’s latest unveiling of a mobile app designed to raise traceability, efficiency and fairness across the global coffee supply chain. The “Thank My Farmer” app provides coffee drinkers with information about their beverage’s quality and origin, while also providing an opportunity to support the farmer who grew the beans. Information directly pulled from IBM’s blockchain technology is presented on an interactive map on the consumer-facing platform, allowing each product to tell its story in a “simple and scalable” way.
