25 Apr 2019 --- Blockchain technology may struggle to evolve from being primarily a B2B supply chain tool to truly entering the B2C space, where the risk of overwhelming consumers with data is large. “The notion of where something came from is a good start, but at some stage that will dry up for the consumer, as it will be too much work for them to do,” says Raja Ramachandran, Co-Founder of ripe.io, a San Francisco based start-up in the blockchain space, specializing in food.