05 Oct 2021 --- Givaudan has unveiled its latest research on “mindful drinking,” offering manufacturers critical insights into what consumers are looking for in low- and no-alcohol drinks and enabling them to create more appealing experiences. Speaking exclusively to FoodIngredientsFirst, Igor Parshin, the company’s regional category manager for beverages, explains how the alcohol-free movement can be compared to plant protein’s popularity, with the Swiss flavor house driving change that could be “a win for both consumers and industry.”
