11 May 2020 --- Perfect Day, a start-up engineering flora-made dairy protein, is collaborating with Smitten Ice Cream to bring vegan ice cream with lab-cultivated dairy protein to consumers in the Bay Area, US. The ice cream resulting from the partnership – dubbed Smitten N’Ice Cream – is touted as being clean label, lactose-free, hormone-free and “unparalleled” in texture and taste. This launch is the latest step in Perfect Day’s fast evolving journey to provide for customers who are demanding animal-free options but are unprepared to accept reduced quality.