French Wine Tasting to Unveil Research Showing Influence of Wine on Women and Romance Lifelong Wine Researcher to Demonstrate Findings at New York Tasting Hosted by Wines of France
18 Sep 2015 --- New York, /PRNewswire/ -- Wine is a women's affair and a weapon of seduction, according to the cumulative work of French wine researcher Isabelle Foret, who has closely examined the relationship between gender and wine consumption behaviors over the past thirty years.
A Burgundy native, Foret stated: "Wine isn't just taste; it's a combination of sensory input that differs from one gender to another. With that in mind, women's sight and smell play as big of a role as taste in explaining their strong appreciation of wines." Most pervasive observations include:
Women have better visual memory than men. As the X chromosome carries stronger cones for color vision, women recognize wines with more precision as they develop stronger connections with visually pleasing wines like French roses, which offers a vibrant and enticing spectrum.
Women's sense of smell is up to 100 times more subtle and developed than men's. As such, sweet scents, including the smell of wine, provide women with a more intense feeling of pleasure and peacefulness than they do for men.
Similarly, they also prefer sweeter and lighter tastes, such as white wines, as they are more sensitive to bitter flavors than men. The aromatic refinement and fruitiness of French wines are therefore better suited for women.
"Women are certainly more educated about wines than ever before, but first and foremost, they are naturally gifted to lead the sector," Foret said. "This is not marketing, this is science," she added.
