FLAVIA Makes Commitment to Offer Customers Sustainable Coffee

05/02/07 FLAVIA, the pioneers of single-serve, brew-by-pack beverage systems, announced the addition of a sustainable coffee to its selection of over 30 drinks. Kenyan Dawn will be made with Kenyan Arabica, which is renowned among coffee connoisseurs for its wonderfully refreshing smoothness, fruity flavors and lingering sweet aftertaste.

"By drinking Kenyan Dawn, consumers can help support over 2,500 farmers in the Kiambu district of Kenya," said Frank LaRusso, B2C Channel Manager for FLAVIA. "The introduction of Kenyan Dawn signals not only a continued commitment by FLAVIA to developing high-quality, premium coffees but also to improving the lives of our farmers and their families in Kiambu, Kenya."

With the launch of Kenyan Dawn, FLAVIA is making a promise to support the Kiambu community and positively affect the future of the area's growers and their families through the company's Brighter Tomorrow campaign. The Ndumberi cooperative, formed in the early 1960's, consists of 2,500 farmers who each have around 100 coffee trees. Much of the farmers' equipment and facilities have not changed since the cooperative's creation. FLAVIA is working to improve Kiambu farmers' production capability through projects like wet mill rehabilitation. In addition, FLAVIA will support social projects within the community, such as funding local health clinics.

Kenyan Dawn is offered at myflavia.com in quantities of 20 filterpacks for $9.69 or 100 for $45.95, and is compatible with the award-winning FLAVIA Fusion Drinks Station and all FLAVIA office systems. The FLAVIA Fusion drinks station is available in ice blue, red or black and retails for $129.95, which includes a medley of 18 drinks. It is available direct at myflavia.com, Macy's, Bloomingdale's, Linens 'n Things and Sharper Image stores nationwide and on Amazon.com. FLAVIA drinks stations as well as Kenyan Dawn and our full range of drinks for the workplace are available through authorized FLAVIA distributors.