Packaged Pleasure

First-class ingredients and supervision at every step of the way is their recipe for success. It isn’t just the packaging material that is reviewed in minute detail. The result is a moment of happiness and pleasure.

03/02/07 The specially designed packaging has been a great success and mirrors a lifestyle. It should be functional and convenient, at the same time that it’s luxurious and creates expectation. “When our business was growing and we needed to feel secure at each step of the way, we began to consider packaging material. Korsnäs’ proven smell and taste neutrality was the reason we contacted the company to find out more,” says Thomas Brännström, founder and joint owner of Mälarchocolaterie.

Korsnäs’ PackLab tailored a packaging concept

“We wanted to create interest in our product by using packaging, and had a great many ideas for possible solutions. The service provided to us by PackLab is completely unique. They understand how we think, and translated our thoughts and paper models into prototypes that have now gone into production. They just thought one step further. Where we asked for function, they provided a solution that provides both function and decorative detail,” says Thomas. It started with “pleasure cartons” for to go orders, and the next step will be to introduce a new packaging series for the chocolate range as well. New prototypes are produced at PackLab. “We have received fantastic service in terms of design and packaging know-how from Korsnäs,” conclude both joint owners Elaine Chan and Thomas Brännström. “We have really been able to utilize the qualities of Korsnäs’ cartons in the best way imaginable in terms of design and function for this assignment,” says Anna Jansson, laboratory engineer. PackLab’s staff attest to the chocolate being divinely delicious. Every individual has his or her own favorite among the different kinds of chocolate. Delicious chocolate apparently results in good service. A suspected case of bribery…

Good chocolate leaves good memories

First-class ingredients and supervision at every step of the way is their recipe for success. It isn’t just the packaging material that is reviewed in minute detail. The result is a moment of happiness and pleasure.

Frövi Carry offers protection and safe handling for heavy products. The construction of the board uses the well-established Korsnäs approach – a four layer virgin fibre board with an unbleached bottom layer and a bleached (TCF= Totally Chlorine Free) clay-coated top layer. Frövi Carry has the right strength properties for weight reduction and smart packaging solutions and is well-known for its high tear resistance, which has always been superior to our competitors’ boards. Other outstanding characteristics are purity and a good printing surface. Substance range 350 – 425 gsm.