Evolva Teams up with FCI to Expand Nootkatone and Valencene Distribution in Europe
20 Mar 2017 --- Evolva have announced that it is teaming up with Paris-based FCI to expand the European sales, marketing and distribution of its high-purity, sustainably sourced citrus ingredients, nootkatone and valencene.
Nootkatone is a molecule that gives grapefruit its distinct aromatic scent. It is extracted in minute quantities from the skin of grapefruit and the bark of the Nootka cypress tree for a variety of artisanal products. Given its minute presence in the tree bark and grapefruit skin, this supply route results in prohibitively high costs. Evolva’s nootkatone is a high-purity ingredient, free of environmental contaminants and with a traceable and reliable supply chain based on fermentation — the same natural process used to make wine, beer, bread and many other products.
With its trademark aromatic scent of orange peel, Evolva’s valencene is produced from the same fermentation process. Like nootkatone, Evolva’s valencene is giving the flavour and fragrance (F&F) industry an alternative, fully traceable and reliable supply chain for this popular citrus ingredient.
Philippe Faucher Managing Director of FCI said: “The European market for F&F ingredients is well known for its high standards, particularly for use in personal care, food, and beverage products. We see growing demand for ingredients like Evolva’s nootkatone and valencene, and are confident that they will fit well into our portfolio of high-impact chemicals and high added-value molecules.”
Speaking to FoodIngredientsFirst, Vice President Global Sales and Marketing at Evolva Micheal Malone, notes that what has changed over the years for nootkatone and valencene is the availability of these material for the right cost and in the right quality. “The key message we want to get acorss is if you can get nootkatone and valencene from us today you can get it from us into the future at at an affordable price and at a great quality,” he says.
“Even though nootkatone and valencene have been around for many years, with this partnership we are now able to offer quality and availablity, this means a lot to companies who to are looking for a secure solution for the coming year that's what we are bringing to our customers here - the materials in terms of perfromance, these benefits can set us apart from the traditional supply chain,” he explains.
Evolva Head of Sales & Marketing Luc Gruner said, “Teaming up with FCI in Europe represents the next phase in the commercial expansion strategy for our nootkatone and valencene. FCI not only recognises, their distinct value proposition, but perhaps more importantly, has the commercial expertise and distribution network that we need now to start ramping up the sales of these high-purity, sustainably sourced citrus ingredients.”
by Elizabeth Kenward
