Elopak Introduces its Latest Innovation Eco

Eco creates an environmentally sound experience for consumers. It is specifically designed to use lighter board and a more lightweight cap - the Elo-Cap UE light.

Oct 1 2010 --- The evolution of Eco comes from the critical global need to provide packaging and product solutions that are kind to the environment. Combine this with the demand for improved functionality and consumer convenience and cost efficiencies in the highly price-pressured milk markets.

Through innovative carton design and processing efficiencies Eco is an environmentally sound package, with unique score lines creating an original shape and ergonomic handling function together with cost savings of 2-5%. The Eco Activator, which activates the score lines, demands minimal investment and installation requirements while providing total flexibility of operations. With an unrivalled green image Eco is positioned to be the preferred package for products with key environmental benefits and messages.

The preferred green package
Eco creates an environmentally sound experience for consumers. It is specifically designed to use lighter board and a more lightweight cap - the Elo-Cap UE light. Less raw materials in production means Eco is a more sustainable choice for consumers increasingly sensitive to environmental issues. Through the use of lighter board and cap, Eco gives an improved CO2footprint. A CO2saving of up to 10% is achieved during the production, transport and use of Eco. With fewer raw materials, production waste is also reduced.

Smart design
The smart design of the carton through the front curved score lines and the Eco Grip side score lines provide a positive ergonomic experience. It has been devised with the optimum grip function of the hand in mind, to create a natural, safer handling experience for advanced functionality.

Differentiation possibilities
The innovative design provides a really natural, slimmer profile and directs any bulging of the carton forwards through the front panel. This unique shape provides new on-shelf differentiation possibilities and projects a strong environmental image, enhancing brand differentiation, providing advanced opportunities for marketing and communication campaigns.

Cost efficient
Even in a market demanding improved functionality and environmentally friendly products, cost is critical to manufacturers. In the highly price sensitive and cost pressurised dairy markets, here is an innovation which requires minimum investment and provides a cost saving. Cost efficiencies are achieved through the reduction in board and cap weight. The use of lighter board creates cost savings for both fresh and ESL milk.