El Pollo Loco introduces Tropical Pollo Salad
The new Tropical Pollo Salad is low in calories, fat and cholesterol.
07/03/06 Determined to ruffle the feathers of some pricy, four-star cafes, El Pollo Loco demonstrates once again its commitment to freshness and flavor innovation. The flame-grilled chicken leader announced the debut of its latest flame-grilled chicken masterpiece - the Tropical Pollo Salad.
Available for a limited time through late October, El Pollo Loco's new Tropical Pollo Salad is prepared fresh to order with crisp, hand-tossed Romaine lettuce topped with a warm, juicy citrus-marinated, flame-grilled chicken breast. Crowned with fresh mango and papaya salsa and drizzled with pineapple mango dressing, it's a refreshing taste sensation unlike anything else found in the quick-service segment of the restaurant industry.
And the good news doesn't stop there. El Pollo Loco's new Tropical Pollo Salad is low in calories, fat and cholesterol. One serving (with dressing) contains only 390 calories, 15 g. of fat and 75 mg. of cholesterol. Healthy Dining, a team of nutrition professionals committed to identifying healthy menu selections at local restaurants, has recognized El Pollo Loco's Tropical Pollo Salad as an "Excellent Choice" for people looking to reduce their calorie, fat and cholesterol intake. Additionally, Lindora(R), California's No. 1 medical weight control program, has identified El Pollo Loco's Tropical Pollo Salad as Lean for Life Certified(R) when the dressing is replaced with salsa. El Pollo Loco is the first restaurant chain to receive Lindora's Lean for Life Certified stamp of approval, which guides the public in making healthy food choices.
El Pollo Loco's new Tropical Pollo Salad joins the chain's other Pollo Salads -- the Chicken Fiesta Salad and the Chicken Caesar Salad -- in providing consumers a fresh, flavorful alternative to traditional fast food.
El Pollo Loco will communicate its new Tropical Pollo Salad through a multi-media campaign that begins today. New commercials will feature the "Master of the El Pollo Loco Flame" in :30 television spots airing in select West Coast markets. In addition, El Pollo Loco's new Tropical Pollo Salad will be communicated at the restaurant level through a wide mix of interior and exterior point-of-purchase vehicles, including roof banners, window clings, translites, and drive-thru communication.
El Pollo Loco Inc., a privately held company with headquarters in Irvine, offers a wide variety of fresh Mexican entrees (The Original Pollo Bowl(R), grilled chicken burritos, Pollo Salads, quesadillas, Tacos al Carbon, and more) in addition to individual and family meals featuring its famous chicken. The nation's flame-grilled chicken leader currently operates more than 330 restaurants (a combination of company- and franchise-owned locations) in five states: California, Arizona, Nevada, Texas and Illinois.
