20 Aug 2020 --- The meat-alternative brand, Meatless Farm, is opening the UK’s first plant-based drive-thru to target lockdown meat-reducers and inspire retail sales. Coming off the back of the recent successful and controversial £1.5 million (US$1.96 million) M*** F*** campaign, the drive-thru is part of the brand’s strategy and message that stresses how going meat-free comes with “no compromise.”
