Weekly Roundup: Bühler accelerates sustainable protein scope, Meatless Farm expands UK base

12 Jun 2020 --- This week in industry news, Bühler and Big Idea Ventures joined forces to accelerate the journey of start-ups creating alternatives to animal-derived protein products. Kudos Blends partnered with Tawazon to improve bakery nutrition in the Middle East and UK. Plant-based brand Meatless Farm is set to hit the shelves in Tesco this month amid a boom in meat alternatives. Also this week, the US Secretary of Agriculture applauded the reopening of critical infrastructure meatpacking facilities across the US.

In brief: Business
Bühler and Big Idea Ventures, a global venture capital fund, have launched the New Protein Fund. The Fund will invest in and accelerate up to 100 plant-based and cell-based companies globally. Big Idea Ventures runs four accelerator programs annually in New York and Singapore. “We’re glad to have Bühler join Tyson Ventures, Temasek and our other strategic investors in the Big Idea Ventures’ New Protein Fund. Together we can support the growth of the new generation of leading plant-based companies in North America, Asia and, ultimately, the planet. Bühler and Big Idea Ventures will work together to build great companies responding to consumer demands for great-tasting food that is good for them and good for the planet,” says Andrew Ive, Founder of Big Idea Ventures.

Kudos Blends has announced a strategic partnership with Tawazon Chemical Company, for the distribution of KODA Potassium Bicarbonate and PELL K Low Sodium Baking Powder in the UAE, Saudi Arabia, Oman and Qatar. KODA Potassium Bicarbonate and PELL K Low Sodium Baking Powders help to reduce the sodium levels of baked goods, but they also increase dietary potassium, a mineral that reduces the negative effects of sodium in the diet and supports heart health. Cardiovascular disease (CVD) is the single biggest killer in the Middle East, with more than one-third of deaths attributed to it. The link between CVD and high sodium intake is well established and agreed on by nutritionists around the world. As sodium intake in the region is significantly higher than recommended by the World Health Organisation (WHO), making the switch to low-sodium ingredients supports consumer’s’ demands and needs for healthier baked goods.

RightRice and Territory Foods have teamed up to bring consumers a new set of plant-forward meal options.Upfield Group, a producer of plant-based margarines, spreads and cheeses has announced its intent to invest €50 million (US$56.5 million) in a state-of-the-art Upfield Food Science Center in Wageningen, Netherlands. According to plans, the facility is expected to open before the end of 2021. It is touted as not only a demonstration of the company’s commitment to the Netherlands, but also as pioneering the development of food made from plants and sustainable packaging solutions. By choosing Wageningen as the location of the new Upfield Food Science Center, the company will be able to maximize the benefits of the surrounding area including its proximity to The Wageningen University & Research (WUR), which is ranked as a leading University in Agri-Food and serves as the core of a leading Agri-Food Ecosystem.

In brief: NPD and launches
UK plant-based brand Meatless Farm is set to hit the shelves in Tesco this month, amid a boom in interest for alternative meat products. From June 17, its plant-based mince, two-pack fresh burger patties and six-pack of sausages will be available in 117 of Tesco’s largest stores. The new listing comes at a time of huge consumer change and demonstrates a crucial moment for Meatless Farm, which is now stocked in all four of the major UK supermarket chains: Tesco, Sainsbury’s, Morrisons and Asda. “Tesco’s reach means that more consumers will have the chance to try plant-based alternatives and start to make small changes to the way they eat. With more and more people swapping to meat-free, added to our constant focus on innovation, health and sustainability, Meatless Farm is well-positioned to continue growing at a phenomenal pace,” says Morten Toft Bech, Founder of Meatless Farm.

RightRice, a San Francisco-headquartered rice brand, is partnering with Territory Foods, the nutritionist-designed, chef-crafted meal delivery service. RightRice and Territory Foods have teamed up to bring consumers a new set of plant-forward meal options when more people than ever are searching for convenient and healthy meals delivered right to their door. The partnership will kick off with two alternatives to traditional paella that are available in seafood and vegan options: RightRice Spanish-Style Paella with Shrimp and Vegan RightRice Spanish-Style Paella with Mushrooms. GimMe Sushi Nori 50 Sheets

GimMe Snacks has launched its new GimMe Sushi Nori 50 Sheets – the latest addition to its existing product line of roasted seaweed snacks, big sheets and Sushi Nori 9 Sheets. The sheets are made with 100 percent Organic Roasted Seaweed and are gluten-free, vegan, keto and paleo diet-friendly, Whole-30, with zero calories and zero net carbs. GimMe Snacks’ Sushi Nori sheets are premium restaurant quality and made from the highest-grade organic seaweed. 

UK high-end retailer Waitrose is launching an exclusive whiskey in partnership with renowned US whiskey producer Woodford Reserve, as the retailer noted a 40 percent increase in sales of US whiskey compared to last year. With a rich spice and dark fruit character, the No.1 Woodford Reserve Exclusive Selection was chosen for its sharp medley of brown, savory and green spices complemented by dark cherry and dried cranberry with light hints of caramel and vanilla. The blend, which will be the first spirit collaboration in the premium Waitrose No.1 range. No.1 Woodford Reserve Exclusive Selection remains the only bourbon to be triple distilled in copper pot stills, giving it a balanced depth of flavor. With a rich spice and dark fruit character, the No.1 Woodford Reserve Exclusive Selection was chosen for its sharp medley of brown, savory and green spices complemented by dark cherry and dried cranberry with light hints of caramel and vanilla. 

In brief: Other highlights
US Secretary of Agriculture Sonny Perdue has applauded the reopening of critical infrastructure meatpacking facilities across the US. This week, across the cattle, swine and broiler sectors, processing facilities are operating more than 95 percent of their average capacity compared to this time last year. In fact, beef facilities are operating at 98 percent, pork facilities are operating at 95 percent and poultry facilities are operating at 98 percent of their capacity compared to the same time last year. US meatpacking facilities are safely resuming operations following President Donald Trump’s Executive Order directing the facilities to implement the Centers for Disease Control and Prevention (CDC) and the Department of Labor’s Occupational Safety and Health Administration (OSHA) guidelines created explicitly for the meat and poultry sector response to the COVID-19 pandemic. 

By Elizabeth Green

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