Dunkin' Donuts Cuts Out the Trans
To date, the zero grams trans fat doughnuts have been served in approximately 400 restaurants throughout the country as part of a nationwide blind test over a period of four months.
28/08/07 Dunkin' Donuts has announced that all its menu offerings nationwide will be zero grams trans fat by October 15, 2007. This includes the brand's signature doughnuts. Doughnuts with zero grams trans fat are currently being served in Philadelphia and New York City. To date, the zero grams trans fat doughnuts have been served in approximately 400 restaurants throughout the country as part of a nationwide blind test over a period of four months.
In addition, Baskin-Robbins' offerings, including its ice cream inclusions and ribbons will be zero grams trans fat, by January 1, 2008.
"We applaud the Dunkin' Brands Research & Development and Supply Chain teams, who have worked behind the scenes for nearly four years to move toward an entirely zero grams trans fat menu," said Joe Scafido, Chief Creative and Innovation Officer at Dunkin' Brands. "We are proud to be the first major quick service restaurant chain to introduce a doughnut that has zero grams trans fat, and are delighted that customer response to our new doughnuts has been unanimously positive."
The Dunkin' Brands Research & Development team has reformulated more than 50 menu items without sacrificing the quality, flavor and taste customers have come to expect. In 2003, the Dunkin' Brands Research & Development team acted independently to remove artificial trans fat from all muffins and bagels. Since then, the team has tested more than 28 alternative oils and proprietary blends and conducted 80 independent tests to find a suitable alternative.
