Dunkin' Donuts and SoBe Invite Customers to 'Rip it Up' This Summer with the Launch of New SoBe Energy Coolatta
The new SoBe Energy Coolatta was created to meet the increasing demand in these categories by delivering the ultimate refreshing beverage.
08/06/07 Dunkin' Donuts announced the newest addition to its popular line of frozen slush drinks, the SoBe Energy Coolatta. The cherry citrus-flavored beverage is designed to provide refreshment and refuel the active, on-the-go consumer. The SoBe Energy Coolatta marks a new relationship between Dunkin' Donuts and SoBe Beverages.
According to the NPD Group, both the frozen fruit and energy categories are growing rapidly -- up five percent and more than 20 percent respectively as of March 2007. The new SoBe Energy Coolatta was created to meet the increasing demand in these categories by delivering the ultimate refreshing beverage.
"Dunkin' Donuts is committed to developing innovative, on-trend menu choices that address the latest trends and needs of our customers," said Robert Rodriguez, Dunkin' Donuts brand president. "Our new partnership with SoBe is a perfect fit for the Dunkin' Donuts customer, who is always on the go and looking for a fast way to refuel -- the SoBe Energy Coolatta provides a unique blast of flavor that is a 'cool' way to make the most of your summer."
Customers can get an additional pick-me-up by entering for a chance to win $10,000 and other exciting instant prizes in the national SoBe Energy Coolatta "Rip It Up" sweepstakes, located at http://www.Coolatta.com. Visitors can play an interactive game with the SoBe Energy Coolatta band and receive additional chances to win the $10,000 grand prize by inviting friends to visit the site.
Dunkin' Donuts' SoBe Energy Coolatta is available at participating restaurants nationwide starting June 4. The beverage is the newest flavor in Dunkin' Donuts' line of refreshing Coolatta slush drinks, which include Coffee Coolatta, Lemonade Coolatta and other great flavors: Strawberry and Tropicana Orange.
