Dunkin’ and Harpoon Brewery debut coffee- and donut-infused beers

26 Aug 2020 --- Harpoon Brewery and Dunkin’ have teamed up to launch a line of new coffee- and donut-infused beers, tapping into the maturing trend for hybrid products. A trio of new beers – Harpoon Dunkin’ Pumpkin Spiced Latte Ale, Boston Kreme Stout and Jelly Donut IPA – join Harpoon Dunkin’ Coffee Porter on supermarket shelves next month and mark the first time beers have been brewed with actual donuts from Dunkin’.

”We’re excited to elevate our collaboration with Harpoon this fall with the introduction of Harpoon Dunkin’ Pumpkin beer and the first-ever Harpoon beer made with real Dunkin’ donuts,” says Brian Gilbert, Vice President of Retail Business Development at Dunkin’.

The lineup celebrating classic fall coffee and donut flavors includes:

• Harpoon Dunkin’ Pumpkin: Inspired by the fall pumpkin latte, this Spiced Latte Ale is brewed with real pumpkin, pumpkin pie spices and a splash of coffee. Light in color and easy-drinking, it’s a blend of all the autumn flavors, with just a touch of espresso-like roast. ABV: 5.2 percent.

• Harpoon Dunkin’ Boston Kreme: This Boston Kreme Stout is brewed with real Dunkin’ donuts and cacao nibs, which add extra dough-like and chocolatey notes to an easy-drinking, creamy Dry Irish Stout. ABV: 4.3 percent.

• Harpoon Dunkin’ Jelly Donut: Brewed with real Dunkin’ donuts and raspberry purée, this slightly hazy IPA has bright notes of jelly and citrus from the addition of fruit-forward Hüll Melon and Citra hops. ABV: 5.7 percent.

• Harpoon Dunkin’ Coffee Porter: Harpoon's first ever tribute to the Dunkin’ coffee that has helped keep Harpoon brewers running, this classic American Porter combines malty notes of chocolate, caramel and toffee with the flavor of Dunkin’ Original Blend coffee. ABV: 6.0 percent.

“After more than two years and three seasons of collaborating with the Dunkin’ team, our fans have come to expect a delicious fall beer from us, but we wanted to give them something extra special this year,” says Dan Kenary, Harpoon CEO and Co-Founder. “Our brewers have always been master innovators, but brewing beer made with real donuts was a first, even for them.”

Click to EnlargeThese limited releases will be available beginning in September. Harpoon Dunkin’ Pumpkin will be available on draft and in bottled six-packs as well as in the new Harpoon Dunkin' Dozen mix pack, which features three cans of each seasonal beer flavor. 

As a natural progression from Innova Market Insights’ 2019 Top Trend of “Adventurous Consumers,” the market researcher notes there are ample opportunities for hybrid products in NPD this year. “Hello Hybrids” has been pegged as the seventh Top Trend for 2020. 

In July, Post Consumer Brands and Dunkin’ launched two new cereals made with Dunkin’ coffee, which have been rolled out across the US this month. The Post cereals – Dunkin’ Caramel Macchiato and Mocha Latte – were inspired by Dunkin’ fans’ favorite flavors and mark the first collaboration between Post and Dunkin’ and add a new dimension to breakfast cereals.

Edited by Benjamin Ferrer

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