Dragon Rouge Designs a New Packaging Range for Danone Plain Yoghurt

The new design includes an additional green colour and a silhouette of a woman in a pose that expresses joy and passion for life.

23/02/08 Dragon rouge, an international, independent brand strategy and design agency has produced a change for Danone’s Plain Yoghurt’s packaging.

Until now, the supermarket shelves with plain yoghurts have looked rather uniform. Danone, as one of the leaders in the dairy sector, has the potential to set new trends; hence the noticeable change of the packaging. The new design includes an additional green colour and a silhouette of a woman in a pose that expresses joy and passion for life. Both these motifs relate to the positioning of the brand.

The new packaging range was launched just this February 2008.