Diageo Introduces Smirnoff Sorbet Light Pineapple Coconut

23 Jan 2014 --- Adding new meaning to a “fresh start” in 2014, SMIRNOFF Vodka aims to provide a light option for those who are looking to maintain New Year’s resolutions by announcing the newest addition to the reduced-calorie Sorbet Light line: Pineapple Coconut.

Creating delicious cocktails without all the guilt, SMIRNOFF SORBET Light Pineapple Coconut is infused with the all-natural flavoring of fresh juicy pineapple combined with the luscious, sweet taste of coconut. At only 78 calories per 1.5 oz. serving, those of legal drinking age can treat themselves to delicious cocktails, responsibly, without having to worry about the extra calories.

Complementing the launch of SMIRNOFF Sorbet Light Pineapple Coconut, SMIRNOFF has officially partnered with CRYSTAL LIGHT to deliver simple solutions for mixing delicious cocktails at home. A variety of CRYSTAL LIGHT Drink Mix packets including Lemonade, Raspberry Lemonade and Appletini, will be offered in-stores on select SMIRNOFF Flavors, complete with tasty SMIRNOFF cocktail recipes. Explore the possibilities of the delightful duo, as SMIRNOFF and CRYSTAL LIGHT deliver a one stop shop for creating an array of satisfying cocktails.

“Many people look to achieve a fresh start in the New Year as they resolve to maintain a more balanced lifestyle,” said Sandhya Padmanabhan, Brand Manager for SMIRNOFF. “SMIRNOFF SORBET Light Pineapple Coconut delivers the flavors of delicious, icy scoops of sorbet and allows you to enjoy an incredibly delicious mix, responsibly, without packing on additional calories. And now, with the addition of CRYSTAL LIGHT, making a fabulous and flavorful reduced-calorie cocktail is super simple. Needless to say, there is no need to pass up happy hour in 2014 as long as you have a SMIRNOFF SORBET Light Pineapple Coconut cocktail in hand and a safe ride home at the end of the night.”

Beginning with SMIRNOFF No. 21 Vodka, the world’s best-selling vodka, the SMIRNOFF SORBET Light line includes four varietals – Raspberry Pomegranate, Lemon, Mango Passion Fruit and now, Pineapple Coconut. Breaking the mold of traditional flavored vodkas, SMIRNOFF SORBET Light offers a flavorsome reduced-calorie spirit that has 25% fewer calories than the leading dessert-inspired flavored vodkas. SMIRNOFF SORBET Light delivers refreshing flavors and lighter tasting cocktails without the sacrifice.

Erase any need for sacrifice in 2014 with a variety of SMIRNOFF SORBET Light Pineapple Coconut cocktail recipes for any occasion. From coconut water, fresh pomegranate and orange juices to CRYSTAL LIGHT Lemonade, this vodka specialty adds a light and clean tropical burst that pairs perfectly with an array of mixers and fresh ingredients to inspire endless drink creations. Try the Pina-Coco Spritzer when you are in need of a go-to cocktail for life’s many celebrations; the New Year, New You for entertaining at home; and the Blank Slate for a girl’s night out on the town.