DHA fortified bar for pregnant women

The Oh Mama! nutrition bar is claimed to deliver peace of mind to women as it contains DHA (an omega-3 fatty acid) as well as 14 vitamins and minerals recommended by the National Academy of Sciences for pregnant women in a tasty, low-fat snack.

05/04/05 Vincent Foods has launched Oh Mama!, claimed to be the first nutrition bar formulated specifically to meet the needs of women who are trying to conceive, who are pregnant, or who are breastfeeding.

Getting the proper nutrition during pregnancy is critical. Doing so, however, is often a challenge for women who are busy, tired, or simply confused about what is best to eat. Oh Mama! nutrition bars are a convenient, healthy and delicious solution. The Oh Mama! nutrition bar is claimed to deliver peace of mind to women as it contains DHA (an omega-3 fatty acid) as well as 14 vitamins and minerals recommended by the National Academy of Sciences for pregnant women in a tasty, low-fat snack.Not only is Oh Mama! the first bar specifically designed for expectant and new mothers, it is one of few foods available with supplemental DHA. DHA has attracted attention in the news as a large and building body of research shows that this fatty acid, transferred from mother to child during pregnancy, is critical for a baby’s brain, visual and central nervous system development.

There are not many sources of DHA in the typical American diet however. Pregnant women, in particular, do not get enough of this important nutrient because they are cautioned to limit consumption of certain types of fish (a major source of DHA) due to concerns about mercury intake.

The inspiration for Oh Mama! came from CEO Beth Vincent’s frustration in finding convenient, healthy and satisfying foods during her three pregnancies. Like most pregnant women, Beth became hungry at inconvenient times and was forced to eat what was readily available. Sometimes that meant eating a pop-tart, french fries, or crackers from a vending machine. When Beth’s doctor found out about some of the foods Beth was eating, the doctor recommended Beth eat more nutritious snacks for the health of the developing baby. The problem was that most nutritious snack foods just weren’t convenient to bring to work or on errands. Beth saw that many of her friends also had a difficult time finding healthy and convenient foods to eat while pregnant and she decided to pursue a solution.

“I worked with doctors and nutritionists to design a bar that makes it both easy and enjoyabe for women to get the proper nutrition at this time in their lives. In formulating this product we looked at what an average pregnant woman eats. We found that even with the help of a prenatal vitamin certain key nutrient levels were inadequate. Oh Mama! is meant to help those of us who can’t eat the perfect pregnancy diet,” explained CEO Beth Vincent.

With Oh Mama! Beth Vincent aims to create a stylish brand that helps women stay fit while helping their babies stay healthy. Beth has extensive education and work experience in public health and maternal and child health. A low-fat, low-calorie, high-protein food, Oh Mama! supports active lifestyles. Oh Mama! bars come in three flavors: chocolate peanut butter, frosted white raspberry and yogurt honey.