06 Nov 2018 --- More than clean label, today we see a trend toward “clean image” which encompasses sustainability, low sugar, low salt, plant-based, health, and nutrition as well as products which do not negatively impact on society and the environment. These megatrends are driving new product development across many food and beverage categories, including desserts. And as vegan innovative for NPD gathers pace, manufacturers and suppliers are constantly creating ways to tap into the opportunities that this huge category presents as well.
